Three divisions under the AXA umbrella merged to form the new ‘AXA Health’. I was briefed to help create and implement the internal launch campaign to celebrate this consolidation of divisions.
AXA Health was more than just a name change. It’s was a major milestone for them. They brought together the best of three brands, launching new products and repositioning themselves as a true health and wellbeing company.
Our internal campaign was designed to encourage every person at AXA Health to think about the small changes they could make — the tiny switches that would make a difference to their work day, to their teams, to the products they offer and the customers they serve. If all their employees made a tiny change, it would add up to a huge shift for the company.
I designed much of the branded collateral which was used to launch and promote the campaign internally. This included notebooks, postcards and a deck of cards, used to stimulate employees with inspiring messages.
Client: AXA Health
Software: Photoshop / InDesign