I was asked to illustrate a range of characters for the launch of Exinity's trading based app platform.
Each character had to convey that the app was initiative and easy to use. I decided to do this by creating joyful poses and occasionally providing a prop (such as a scooter or skateboard) which gave the feeling that the app was so easy to use, it could be used by anyone, anywhere.
I established a palette of colours which flexed across the illustrations to provide a kit of parts. Each illustration could be treated with different skin tones and hair colours to produce a completely different character.
Client: Exinity Group
Agency: Forecast Design
Software: Illustrator / Photoshop