We were asked to create an in-store campaign featuring Kleenex's new wet wipes which would drive product trial. The campaign would feature in-store activation as well as a key visual rollout across store.
Working with a copywriter, we decided to focus on the problem to which the wet wipes are the solution. By immersing shoppers in ‘sticky’ situations, we naturally communicate the need for a dedicated, wet wipe to have handy.
Our activation for the campaign demonstrated a real-life need, by offering a free jam-filled sticky doughnut as shoppers entered. An aisle later, we gave away samples of the new Kleenex wipes, making sure the problem and, more importantly, the solution was present in the shoppers’ mind.
I worked on the key visuals which were rollout out across store for launch. This involved a photography shoot which I put together scamps and style boards for. We also ran ads in the Tesco magazine, offering coupons for the wet wipes which I designed and artworked.

The campaign was successfully launched across a selection of Tesco stores nationwide, seeing a fantastic response during the first week of the wet wipe launch.
Campaign Rollout

To support the in-store activation idea, we ran the suite of key visuals around various locations.
This included digital screens, posters in store and secured a slot in the monthly Tesco magazine.
Client: Kimberly Clark
Agency: Geometry Global
Year: 2017 
Software: Photoshop 
Back to Top