I'm a hands-on strategic problem-solver, art director, and lead designer with years of experience building, nurturing, and growing authentic brands.

Relishing the hands-on challenge of creatively and strategically solving problems, my strengths lie in creating brand/product campaigns and building brand and visual identities. I always work using an integrated approach, resulting in powerful experiences which resonate with their audiences. So, if you’re adventurous and courageous - let's collaborate.

Equals Money
A summary of work I produced during my time as Lead Designer at Equals Money.
Integrated Case Study
Smirnoff Essentials
We designed the activation and associated toolkit for the Essentials 365 product launch.
Campaign • Guidelines
Puma Suede
Branding an event for the launch of Puma's new trainers, featuring artists from London.
Event • Key Visual
The Nuttery Buttery Co.
Packaging for a range of healthy nut butter spreads, primarily aimed at children.
Identity • Packaging • Illustration • 3D
London Coffee Festival
Crafting the look and feel for the 2022 London Coffee Festival.
Event • Identity
Vuse Vapour
A summary of work I produced while building a market-leading brand for Vuse.
Integrated Case Study
'Who's Your Rock?'
I was asked back by Lucky Generals to design all the creative for their Prudential pitch.
Campaign • Pitch
A Brand Story
A playful animation which tells the story of an agency that works 24/7 for their clients.
3D • Animation
'A World of Feelgoodness'
As the lead designer, I worked on the pitch for Mars' new, healthier range of sweet treats.
Campaign • Pitch
'Enjoy Messy Moments'
A retail campaign that heroes Kleenex’s new wet wipes and drives trial in-store.
Campaign • Key Visual
AXA Health
An internal launch campaign celebrating the merger of three AXA divisions.
Campaign • Key Visual
Lucky Strike Graphic Novel
An illustrated campaign for the launch of a new product in the Indonesian market.
Campaign • Illustration
VEEV Vaping
Creating the launch campaign for IQOS' premium vaping offering.
Campaign • Key Visual
Glo Luxury Edition I
Bringing luxury to life for a new B.A.T product with innovative key visuals.
Campaign • Key Visual
Santhem Residences
Designing the brand identity for Santhem, a luxury residential development in Essex.
Identity • Layout
Exinity Illustrations
Illustrated characters for the launch for a currency trading app.
Illustration
Glo Neo Capsules
A visual campaign for the brand new range of Glo capsules - a world first.
Campaign • Key Visual
Short Films
In my spare time I am passionate about film, putting together short films of trips away.
Videography • Editing
'In Cahoots with Nature'
Implementation of activation and associated toolkit for the Infusions launch.
Campaign • Guidelines
Taste Me Mama Chilli Sauce
Packaging for three flavours of a brand new Ghanaian chilli sauce.
Identity • Packaging • Illustration • 3D
Logo Collection
A collection of logos I've designed over the last couple of years for clients big and small.
Identity • Illustration