After being part of the creative team that successfully designed and executed the Smirnoff Essentials campaign, I was asked to produce the same deliverables for another Smirnoff launch - this time, for Infusions.
After the key visuals had been created, I was asked to build activation for the launch campaign. Everything from bottle glorifiers, bar runners, tent cards through to point of sale.
Once this was all in place, I put together campaign guidelines that were distributed to Diageo's markets. 

The final toolkit went out to local markets around the world, who would use this to implement the Smirnoff Infusions campaign and activation in their market.
Client: Diageo     •     ​​​​​​​Category: Alcohol
Agency: HeyHuman 
Year: 2020
Software: Photoshop / InDesign
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